Hand-delivered, in costume.
Our team showed up at Atlanta's top restaurants and bars in full pirate dress with messages in a bottle — physical, sealed invitations to the maiden voyage. The kind of thing owners and GMs don't forget.
×CROOKEDPartnership Proposal · Atlanta
× Armada
Launch Party
A buyer-facing RTD activation for Atlanta hospitality decision-makers.
Direct access to Atlanta restaurant and bar buyers through Armada's immersive June 30 brand launch.
June 30 · Beso Buckhead · Armada Brand Launch
300+
RSVPs
140+
Unique Venues
Owners
+ Managers in the room
Buyer
Hospitality Audience
01 · Who We Are
Armada is revolutionizing how restaurants fill shifts.
Armada is a hospitality workforce platform helping restaurants and bars fill call-outs, build trusted worker benches, and reduce staffing chaos through compliant W-2 infrastructure.
Our June 30 launch party is designed to introduce Armada to the Atlanta hospitality market in a way the industry will actually remember: immersive, high-energy, pirate-themed, and built for real conversion.
02 · What We've Created
A private launch party with the exact room Crooked wants to reach.
Over the last several weeks, Armada has hand-delivered message-in-a-bottle invitations across the greater Atlanta area to restaurants, bars, hospitality groups, and nightlife venues.
0+
RSVPs
0+
Unique Venues
Owners
Managers · Operators
Tastemakers
Bartenders · Servers
This is the specific demographic Crooked needs for on-premise awareness, buyer demand, and future placement in bars, restaurants, hotels, and hospitality venues.
The Buyer Room
Buyer
Owners
Decision-makers for what's poured and stocked.
Buyer
Managers
Drive program-level decisions night to night.
Buyer
Operators
Multi-unit groups influencing entire portfolios.
Buyer
Bartenders
The people pouring — and recommending — your product.
Buyer
Servers
The first ask: 'what's good tonight?'
Buyer
Tastemakers
Hospitality influencers, media, and operators-of-influence.
At Capacity · Waitlist OnlyIndustry Only · 21+Tuesday · June 30 · Buckhead
02.5 · Inside The Night
This isn't a launch event. It's a maiden voyage.
A fully-produced immersive theatrical experience built around Armada's pirate-ship world. Guests step onto a one-night-only ship where the rum runs free, the music never sleeps, and Crooked is in the hands of every buyer in the room.
The Manifest
Fire Performers
Live flame artistry
Mermaids
Living sculpture
Sword Fights
Staged pirate duels
Gypsy Jazz + DJ
All night, no lull
Stilt Walkers
Roaming ship crew
Burlesque
Cabaret moments
Tarot Readers
Private fortunes
Open Bar
Signature cocktails
Field sketches · Armada crew, in costume, delivering invitations by hand
Spreading like wildfire.
The invite has moved through Atlanta hospitality on its own — owner to owner, GM to bev director. The event reached capacity early and is now waitlist-only. This room can't be bought into after June 30.
The room behind the room.
Confirmed attendees include billionaire-tier private investors and senior hospitality capital alongside the owners and operators. Crooked is in front of the buyers — and the people who back them.
Crooked doesn't just get a sampling moment — Crooked becomes part of the story people tell about the night Atlanta hospitality showed up.
Every photo, every reel, every "you had to be there" conversation on Wednesday morning carries Crooked into rooms our team will never walk into ourselves.
03 · Why Crooked Fits
Crooked gives the room something they can taste, remember, and ask for.
The Armada launch party is an open-bar, high-volume hospitality event with decision-makers in the room. Adding Crooked creates a natural RTD / canned cocktail moment that supports the guest experience while giving Crooked direct exposure to buyers and staff who influence what venues carry.
This is not "free drinks at a party."
This is a direct sampling, content, and buyer-awareness opportunity in front of Atlanta hospitality decision-makers.
- Natural RTD option for a high-volume open bar environment
- Product sampling in a room full of on-premise buyers and influencers
- Swag and branded touchpoints throughout the event
- Potential buyer follow-up through Armada's post-event communications
- Content capture that extends the value beyond the event night
Crooked Pop
The hard soda buyers can actually put on a menu.
Crooked Pop solves a real buyer problem: a premium, low-ABV option for guests who don't want a cocktail, a beer, or a seltzer. familiar flavor, elevated branding, fits a by-the-glass program — exactly the SKU GMs and beverage directors are scouting at Armada.
- → Hands-on tasting at an open bar with 300+ operators
- → Photographs beautifully — earns organic phone-out moments
- → Easy yes for a "let's trial it" conversation that night
drinkcrookedpop.com
Crooked Tea
The hard tea built for the "where can I get this?" moment.
A category-defining hard tea with mainstream pull. Perfect for the open-bar moment, the content capture, and the post-event "where can I get this?" follow-up that turns into a buyer call.
- → Crushable at a 4-hour event — keeps the room engaged longer
- → Travels into Chelsea's content as a hero product, not a tag
- → Drives the strongest post-event inbound — the SKU operators chase
crookedtea.com
×
Your Creator
04 · Meet The Storyteller
Chelsea Patricia.
The face behind every social post.
Crooked isn't a logo tag in a recap — it's a feature on three audiences that already trust Chelsea's taste in food, drinks, and Atlanta nightlife.
116K
@chelseapatricia
Lifestyle + culture
35K
@chelseapatriciaphoto
Editorial + brand
8K
@abso.snacking.lutely
Dedicated foodie
Combined reach: 159K+ engaged followers across lifestyle, editorial, and food verticals — plus on-the-ground content captured live from the Beso Buckhead launch.
04 · Partnership Verticals
Three Layers of Value
I
Event Placement
Crooked integrated into the party experience through product, branded touchpoints, promo team presence, swag, and buyer-facing visibility.
- Cooler / product placement
- Upstairs / downstairs activation depending on tier
- Promo team presence
- Stickers on already-printed menus where feasible
- Swag at Armada merch table
- Bar-pressure relief RTD option
- Organic product discovery during the event
II
Content + Creator Reach
Dedicated collaborative social content with @chelseapatricia (116K), @chelseapatriciaphoto (35K), and @abso.snacking.lutely (8K), plus event storytelling designed to make the partnership feel organic and premium.
- Dedicated collaborative Reel on @chelseapatricia (116K) and @chelseapatriciaphoto (35K)
- Dedicated carousel / photo recap on @chelseapatricia (116K) and @abso.snacking.lutely (8K)
- Story frames
- Chelsea Patricia creator integration
- McCray Media photo / video production direction
- Event footage captured in a premium branded environment
III
Post-Event Conversion
Crooked included in Armada's follow-up communication to RSVPs/attendees with direct links, CTAs, and optional dedicated email placement in the top tier.
- Mention / link in post-event email
- Day-before / day-of email mentions depending on tier
- Dedicated post-event email feature in top tier
- CTA for restaurants and bars interested in carrying Crooked
- Armada-controlled communication only; no private CRM or attendee list handoff
05 · Sponsorship Packages
Partnership Options
Each package includes a $1,000 product minimum, coordinated through Beso / RNDC as needed. Cash sponsorship covers event integration, creator content, production, and post-event visibility depending on the selected tier.
Crooked Social Sampling Partner
$4,500
+ $1,000 product minimum
A content-forward entry sponsorship with event presence and direct buyer-room visibility.
- Crooked product available at the event through Beso/RNDC coordination
- Minimum $1,000 product / buyback support
- One Crooked promo girl on-site
- One branded cooler / product placement area
- Crooked swag placement at Armada merch table
- Crooked sticker placement on printed menus where feasible
- 1 dedicated collaborative Reel with @chelseapatricia (116K) and @chelseapatriciaphoto (35K)
- 1 dedicated carousel or photo recap post on @chelseapatricia (116K) and @abso.snacking.lutely (8K)
- 3–5 IG story frames
- Basic event photo / video capture for Chelsea-created social content
- Mention / link in one post-event Armada email or recap communication
Limitations
Select Social Sampling Partner No high-res asset package, no dedicated email, no paid ad usage rights, no raw files.
Best Value
Featured RTD Partner
$7,500
+ $1,000 product minimum
A stronger buyer-facing activation with expanded event placement, social content, and post-event visibility.
- Everything in Social Sampling Partner
- Featured RTD Partner positioning
- Upstairs + downstairs cooler / product placement
- Two Crooked promo girls on-site (one upstairs, one downstairs)
- Crooked product integrated as a bar-pressure relief option
- Crooked stickers on all printed menus where feasible
- Crooked swag featured at merch/check-in or giveaway touchpoint
- Mention / link in day-before, day-of, and post-event Armada emails where possible
- 1 dedicated collaborative Reel with @chelseapatricia (116K) and @chelseapatriciaphoto (35K)
- 1 dedicated carousel post on @chelseapatricia (116K) and @abso.snacking.lutely (8K)
- 3–7 IG story frames
- Light professional photo / video capture from event
- Small edited content package for Crooked organic social use
- CTA in follow-up: "Interested in carrying Crooked? Connect here."
Usage
Select Featured RTD Partner Organic social use only, 60 days. No paid ads, whitelisting, raw files, or perpetual usage rights.
Highest Impact
Official Crooked Launch Partner
$10,000
+ $1,000 product minimum
The highest-impact option for Crooked to own the RTD moment, capture premium event assets, and receive direct post-event buyer follow-up.
- Everything in Featured RTD Partner
- "Official RTD Launch Partner" positioning
- Priority Crooked placement in event recap content
- Dedicated post-event email feature sent by Armada to RSVP / attendee audience
- Direct CTA / link for venues interested in carrying Crooked
- Dedicated product / content moment captured at the event
- High-res edited photo package from the event
- High-res edited vertical video clips for Crooked organic use
- 2–3 short-form vertical video assets
- 1 collaborative Reel with @chelseapatricia (116K) and @chelseapatriciaphoto (35K)
- 1 collaborative carousel on @chelseapatricia (116K) and @abso.snacking.lutely (8K)
- 5–10 story frames
- Commercial-style edit direction from Chelsea / McCray Media
- Priority conversation for future Armada city launch events (Florida / Texas)
Usage
Select Official Launch Partner 90-day organic usage rights included. Paid usage, whitelisting, raw files, ad licensing, or extended usage available as add-ons.
Side-by-Side
| Inclusion | Social Sampling $4,500 | Featured RTD $7,500 · Best Value | Official Launch $10,000 · Highest Impact |
|---|---|---|---|
| Cash sponsorship | $4,500 | $7,500 | $10,000 |
| Product minimum | $1,000 | $1,000 | $1,000 |
| Product / event placement | 1 area | Upstairs + downstairs | Priority + dedicated moment |
| Promo team | 1 on-site | 2 on-site | 2 on-site + priority placement |
| Stickers on menus | Where feasible | All menus where feasible | All menus where feasible |
| Swag integration | Merch table | Featured at merch/check-in | Featured + giveaway moment |
| Dedicated Reel | 1 | 1 | 1 |
| Dedicated carousel | 1 | 1 | 1 |
| Story frames | 3–5 | 3–7 | 5–10 |
| Email mention | Post-event | Day-before, day-of, post-event | Day-before, day-of, post-event |
| Dedicated email | — | — | ✓ Dedicated feature |
| High-res photo package | — | Light capture | ✓ Full edited package |
| High-res video clips | — | Small edited package | ✓ 2–3 vertical assets |
| Usage rights | Organic, 30 days | Organic, 60 days | Organic, 90 days |
| Future city conversation | — | — | ✓ Priority |
06 · Usage + Boundaries
Clear terms.
Clean value.
Everything you'd want spelled out before signing on as the RTD sponsor for the night.
Each package requires a $1,000 product minimum, coordinated through Beso/RNDC as needed. Product support is separate from the cash sponsorship fee.
07 · Next Steps
Ready to make Crooked the RTD moment of the Armada launch?
Because the event is June 30, partnership confirmation should happen quickly so product, promo team placement, menu sticker placement, email mentions, and content planning can be coordinated in time.
- 1Select preferred package
- 2Confirm product / buyback support through Beso / RNDC
- 3Confirm promo team count and placement
- 4Confirm social / content deliverables
- 5Lock activation logistics before event week